Helvetica
Helvetica is a film that explores the world of typeface and graphic design. It is a film about one of the most universal type-faces in the world. This film was easy to enjoy because everyone was very passionate about their views, whether they were for or against Helvetica. It's ironic how this film was used to bring recognition to a typeface that wasn't necessarily designed to stand out. The design of Helvetica is clean, well balanced and easy to read. It's used in various signs, logos, and other print media. Its crazy how often its used and we don't realize.
Rick Poynor: Type is saying things to us all the time. Typefaces express a mood, an atmosphere. They give words a certain coloring.
Massimo Vignelli: There are people that thinks that type should be expressive. They have a different point of view from mine.
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